Saturday, February 23, 2008
CLASH OF THE NEW MEDIA TITANS
New Media refers to "new digital formats" that are bringing new forms of content from traditional media sources
like newspapers, magazines, radio, and television. Traditional media still accounts for almost 91% of the total Ad Revenue
market, reportedly a $225B industry. However, in 2007, new media represented 9% of the pie ($21B) and is expected to
grow by over 25% in 2008 at the expense of traditional market sources.
1:43 pm cst
Especially interesting is that ad
revenue models worked for traditional media sources because where were only a few domains which acted to aggregate large numbers
of consumers. Certainly that number was in the realm of a hundred or so. The online world represents a much
more fragmented user community where 1000's of sites cover the waterfront of where the advertising world must span.
Social communities over the past 4 years have been a catalyst to herding eyeballs and to the Ad Revenue world and their business
models, this is encouraging news.
But media content on the Internet is trendy. In 2002 alone, content portals
Yahoo, Google, MSN and AOL accounted for 42% of the total online community. Today, those same sites share only 29% of
the online content as measured across the internet and dropping. The size of the available market is continuing to grow
as the Internet expands and multiplies and new eyeballs are coming to the mix as well.
Ad Networks which attempt
to aggregate eyeballs and increase ad revenue were a hot ticket item with all 4 top online media content players acquiring
new properties in 2007. Google acquired Doubleclick ($3.1B), Yahoo acquired Blue Lithium ($300M), AOL acquired Tacoda
($275M), and Microsoft purchased aQuantive for a cool $5.7B.
If you want to participate in a material
way in the market of tomorrow, you need to be active and investing - today!
Tuesday, February 5, 2008
New White Paper Details Coming of Video Tsunami
12:18 pm cst
The Video Tsunami is Coming
Will Your Company Be Ready to Catch the Wave?
by the Sea of Change?
Industry White Paper details a hitchhiker’s strategic guide inside and through this perfect storm along with a pocket
diary depicting a pragmatic path to allow industry wide commercialization and M&A to proceed until the wave arrives.
The phrase perfect storm
refers to the simultaneous occurrence of three events which, taken individually, would be far less powerful than the result
of their chance combination. Such occurrences are rare by their very nature, so that even a slight change in any one event
contributing to the perfect storm would lessen its overall impact. In this case we have the spectacular
combination of content, distribution network, and pervasive creation and access devices coming together in form and fashion
to allow the true emergence of video to the commercial enterprise. You’ve witnessed similar mass
appeal consumer applications like instant messaging (and its little brother text messaging) become viral, real time business
applications. Sure, these little instant communication tools sparked commercial technology transfer and
whala - the always connected “are you there” real time collaboration platforms were borne with full enterprise
acceptability as MUST HAVE business applications. Video, shackled by years of technology, distribution,
picture clarity and cost barriers is about to reach the perfect storm generating mass consumer appeal. Will
your company be ready to catch this digital video wave or be buried in the aftermath of this impending Tsunami?
Many current video thought leaders today will not be the ultimate
“video” winners of tomorrow. The new video “Google” is taking shape and its appearance
is at the edge of the horizon. The new digital age will generate problems and opportunities for content
creation, distribution, and access devices never witnessed prior to this perfect storm.
Read how the Internet and consumerization, the act of bringing new products to the consumer
marketplace prior to industry and enterprise adoption, will foreshadow and accelerate inevitable business change.
Target Audience: Investment Bankers, Hedge Fund Managers,
Financial Institutions, C Level Corporate Executives, Business Development, Strategic Company Direction, Technologists, Content
Creators, Content Aggregators, Content Providers, Network Distribution, Networking Companies, QoS and QoE Equipment Providers,
IPTV, ITV, Media Cache Farms, Network Groomers, Packet and Performance Optimization, Network Management, Access Device Manufacturers,
LCD Manufacturers, Camcorders, Video Conferencing Equipment Providers, Telepresence Solution Providers, Video Search Engines,
Video Gaming, Video Collaboration, Real Time Collaboration, Instant Messaging.
Table of Contents
Executive Summary. 4
Content Creators. 8
Content Aggregators. 9
Content Providers. 10
Content Transcoders. 12
Distribution Network. 13
Networking Providers and. 15
Real Time Communications. 15
Media Cache Farms (at the Edge) 16
Content Distribution Networks. 17
Network Groomers & Packet Performance Optimization. 17
QoS & QoE.. 18
WiFi Versus WiMax. 19
Wired Versus Wireless. 21
Access Devices. 22
Digital Set Top Boxes. 22
Video Cameras. 23
Video Phones. 24
Interactive TV.. 25
Large Screen TVs. 26
New Purpose Built Devices. 27
Video Applications That Ride The Storm... 27
Short Form Video. 27
Digital TV.. 28
Interactive PC.. 28
Video Conferencing Direction. 29
Video Conferencing Barriers. 30
Consumer Video Communication. 31
Telepresence & Holovideo. 31
Video Enterprise Communications. 33
Video Search Engines. 34
Video Gaming. 35
What Does it All Mean?. 36
Who Wins?. 36
Who Looses?. 37
Who Remains on the Side Lines?. 38
About The Authors. 40
Ken Kalinoski 40
Kirk Norsworthy. 41
Appendix A: Companies Named in Document 42